Over all experience in this unit

In my Dr marten project I really enjoyed myself I think I worked really well with the group, coming everyday and working full days to complete our 10 design collection also going to places to put them into live context. It was a fun project!

Fashion Collaboration: I found this project a couple of people had a laid back approach to this because we had other things going on especially as it was a short time period but I worked really well and hard with everyone to get the best campaign/idea we could, I couldn’t go to a couple of the group meetings due to a dyslexia meeting but i came in afterwards and work and again came in afterwards and made up for the couple of hours I wasn’t there for, I also said to the group if you got a lot of your own work to do i’ll do extra so we had a good presentation and work for it.

Final idea for our companion

We felt we should create a Instagram page to get our idea/campaign out there to the public, and share our journey and progress.

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We also made little businesses cards to promote our idea, also at the presentation so people can take them away and look us up on Instagram we felt it was another way of getting our message out there.

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posters:

We thought this posters would be good idea for a fun image to promote us which would standout.

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Packaging:

We wanted to keep the our packaging still like how takeaway company’s make them but using there idea with the order sticker on the side telling the customer what they have and order number etc. we done the same but whats inside your clothing:

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Development for product ideas:

So as our idea was why do we care so much about our food and where its come from but still eat junk food why don’t we think the same with our clothes, so we came up with the idea of using take away boxes as packaging for our clothing and have our new slogan:

#youarewhatyouwear

Also this is our logo for our campaign in a iconic burger with our caption:

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We really liked this idea so we went to get some takeaway boxes, MacDonalds and domino’s boxes then got ourselves some t’shirts and socks to place inside of them but we heat pressed out slogan on the t’shirt in a burger shape of what we designed.

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This is the process of our t’shirt being made:

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Final result:

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More refined idea

So we had a tutorial with our tutors and after we explained our ideas they said its been done so many times and especially with fashion revolution the other week it over done and especially in the time we have with this project we would never fit it all in but we had a good basic idea but we where getting carried away and especially as we don’t have time so not good about starting a hole brand with labels, products creating a shop which was right, so we went away to research more into what interested us but still having the same basics of the organic clothing. I was talking about how organic, dairy free, gluten free in food is really trending at the moment and how we all think so much about food like what we buy so why not clothing? So we came up with the idea of junk food and clothing.

We liked the idea how we are all aware of when we eat junk food, so aren’t we when we buy cheap clothes are are just important in society we eat to live we wear clothes but its not acceptable to not. So we liked the contrast. I then said why don’t we have a slogan for our product which is really catchy and the younger audience can react too something on social media and i mentioned a slogan of:   you are what you eat. you are what you wear.

And we thought we could have this on a takeaway box in the inside of the lip for example domino’s box open it up with a folded shirt inside and on the lid would be:

#youarewhatyoueat.youarewhatyouwear

This is a initial idea of what we designed on photoshop of the sort thing we would like to design:

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And we thought we could also have a Instagram account to hit the public of this idea and upload comically pictures that people can react too and remember because you are more likely to remember something if its funny, like some adverts you see.

These are pictures of what we have created so far on Photoshop of the sort thing would be posted on social media such as Instagram:

These are only initial ideas to get a visual idea of our idea but we are going to develop these more. But you get the idea of wear junk food and healthy food as clothes.

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Fashion collabration

We have been put into groups with some from the fashion course to create an “idea” and to promote this in a presentation based on sustainability, from the following ideas:

-sustainability- what does it actually mean? can we find a new way of describing it?

-Materials- the key to the beginning of any design process

-Technology- wearable technology: ozone gas to wash denim health giving properties in fabric digitisation of fashion. new print techniques that save water.

-slow fashion- a return to couture, celebrating beauty and the emotional connection with clothes.  for example pascale gatzen (human togetherness)

-The environment- the impact we have on it, the chemicals we use our waste disposal, landfill. we can consider the “closed loop” (no waste) system, we can re-purpose and recycle.

-Ethics- labour standards child labour throw away society for example Vivienne westwood for the political activism.

We started thinking about coming up with a brand then promoting this with actual products made from 100% organic cotton and we then would embroider who made the clothes on a label on a the side of the arm or whatever. We liked the knowing, and having an emotional attachment to our t’shirt because i mentioned when i’m at work you have to give the best customer service and treating each customer personal and we liked that same idea but forever with the personal touch. We also wanted our products to made in Britain because …

We initially came up with a plain white bamboo socks with embroidered words around the rim but thought know one really looks at people socks unlike a classic white tee because everyone owns one.

 

 

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We went onto WGSN to see what colors where on trend and we all liked the idea of navy and a burnt orange and we thought it would work well as a stripe.

 

I researched current brands that already working with knowing her workers and having more of a personal touch, but also how some brands that still manafacher there clothing still in britain which relates to our product being made in Norfolk.

 

-Who: Fat Face

What: Fat Face has a company-wide Code of Conduct where all factories that produce their goods must abide by as well as working with suppliers and other organizations to make sure their workers are treated fairly.

Who: Minna 
What: Your new one-stop shop for ethically made wedding wear, Minna describes itself as an ‘Eco Luxe’ brand. With wedding dresses, veils and bridesmaid dresses made from sustainable, organic, recycled and locally produced textiles, you can dress your whole wedding party without feeling guilty.

Who: Mirabelle 
What: Worn by Kate Middleton, Mirabelle makes handmade fair trade jewellery as well as a British Made collection. Think pretty pendants at good prices.

Who: Seasalt
What: Through its locally made project, Seasalt is increasing the amount of clothes that it manufactures locally in the South West, Guernsey and across the UK so you might just end up wearing something which was made round the corner from you!

Who: H&M 
What: H&M’s Conscious Exclusive collection is a lesson in high street sustainable fashion. With Olivia Wilde fronting the latest collection which features garments made out of hemp, organic linen and organic leather, this is a sure fire way to look fashionable and support sustainability.

Who: Beaumont Organic 
What: Able to trace the history of their fabrics, Beaumont Organic make sure that no harmful processes were used in the process of manufacture of its clothing as well as using cut offs and producing a Made in England collection. As well as all this, the Beaumont Organic Foundation pledges to donate 1% of its annual profits to the Niusawa School in Taveuni, Fiji where Hannah – the founder of the label – taught at in 2002.

Who: Chinti & Parker 
What: Advocates of a ‘buy better’ philosophy, Chinti & Parker produce their clothing in carefully selected factories and actively offset their carbon emissions through the Carbon Neutral Company guidelines.

http://www.marieclaire.co.uk/news/fashion-news/the-best-ethical-fashion-brands-to-know-sustainable-fashion-84169

This research i found gave us some more insight of different brands and how they go about the idea of sustainability. So how we moved on from this we would price our tops high end because we believe that if you buy good quality it would last life time so pay more for longer lasting garments.

We thought four our presentation we would make a pop up shop with two competed hand made 100%cotton tops for women and men with there labels and luxury 100% recycled and recyclable packaging.

 

 

 

End of project jobs

So as its now coming to the end of the unit we needed to organise our work so Becca Wilkinson filed all of our group research, samples or any drawings that went into our fabric samples into one file.

Which was really helpful which contributed as i felt that was a lot for one member so i filed some research and drawings also I headed all of the samples so they all have a professional look:

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