We have been put into groups with some from the fashion course to create an “idea” and to promote this in a presentation based on sustainability, from the following ideas:
-sustainability- what does it actually mean? can we find a new way of describing it?
-Materials- the key to the beginning of any design process
-Technology- wearable technology: ozone gas to wash denim health giving properties in fabric digitisation of fashion. new print techniques that save water.
-slow fashion- a return to couture, celebrating beauty and the emotional connection with clothes. for example pascale gatzen (human togetherness)
-The environment- the impact we have on it, the chemicals we use our waste disposal, landfill. we can consider the “closed loop” (no waste) system, we can re-purpose and recycle.
-Ethics- labour standards child labour throw away society for example Vivienne westwood for the political activism.
We started thinking about coming up with a brand then promoting this with actual products made from 100% organic cotton and we then would embroider who made the clothes on a label on a the side of the arm or whatever. We liked the knowing, and having an emotional attachment to our t’shirt because i mentioned when i’m at work you have to give the best customer service and treating each customer personal and we liked that same idea but forever with the personal touch. We also wanted our products to made in Britain because …
We initially came up with a plain white bamboo socks with embroidered words around the rim but thought know one really looks at people socks unlike a classic white tee because everyone owns one.
We went onto WGSN to see what colors where on trend and we all liked the idea of navy and a burnt orange and we thought it would work well as a stripe.
I researched current brands that already working with knowing her workers and having more of a personal touch, but also how some brands that still manafacher there clothing still in britain which relates to our product being made in Norfolk.
-Who: Fat Face
What: Fat Face has a company-wide Code of Conduct where all factories that produce their goods must abide by as well as working with suppliers and other organizations to make sure their workers are treated fairly.
What: Your new one-stop shop for ethically made wedding wear, Minna describes itself as an ‘Eco Luxe’ brand. With wedding dresses, veils and bridesmaid dresses made from sustainable, organic, recycled and locally produced textiles, you can dress your whole wedding party without feeling guilty.
What: Worn by Kate Middleton, Mirabelle makes handmade fair trade jewellery as well as a British Made collection. Think pretty pendants at good prices.
What: Through its locally made project, Seasalt is increasing the amount of clothes that it manufactures locally in the South West, Guernsey and across the UK so you might just end up wearing something which was made round the corner from you!
What: H&M’s Conscious Exclusive collection is a lesson in high street sustainable fashion. With Olivia Wilde fronting the latest collection which features garments made out of hemp, organic linen and organic leather, this is a sure fire way to look fashionable and support sustainability.
–Who: Beaumont Organic
What: Able to trace the history of their fabrics, Beaumont Organic make sure that no harmful processes were used in the process of manufacture of its clothing as well as using cut offs and producing a Made in England collection. As well as all this, the Beaumont Organic Foundation pledges to donate 1% of its annual profits to the Niusawa School in Taveuni, Fiji where Hannah – the founder of the label – taught at in 2002.
–Who: Chinti & Parker
What: Advocates of a ‘buy better’ philosophy, Chinti & Parker produce their clothing in carefully selected factories and actively offset their carbon emissions through the Carbon Neutral Company guidelines.
This research i found gave us some more insight of different brands and how they go about the idea of sustainability. So how we moved on from this we would price our tops high end because we believe that if you buy good quality it would last life time so pay more for longer lasting garments.
We thought four our presentation we would make a pop up shop with two competed hand made 100%cotton tops for women and men with there labels and luxury 100% recycled and recyclable packaging.