So as our idea was why do we care so much about our food and where its come from but still eat junk food why don’t we think the same with our clothes, so we came up with the idea of using take away boxes as packaging for our clothing and have our new slogan:
#youarewhatyouwear
Also this is our logo for our campaign in a iconic burger with our caption:
We really liked this idea so we went to get some takeaway boxes, MacDonalds and domino’s boxes then got ourselves some t’shirts and socks to place inside of them but we heat pressed out slogan on the t’shirt in a burger shape of what we designed.
This is the process of our t’shirt being made:
Final result:
CHARLOTTE O'CONNOR 